Learning objectives

  1. Outline principles that define the socio-cultural level of analysis - for example: As human beings we are constantly being influenced by other people, and by the requirements of society, even when we believe we are acting independently; Human behaviour is explained by the social situation more than dispositional factors, such as individual personality; We are social animals and require others for our survival.

  2. Explain how principles that define the socio-cultural level of analysis may be demonstrated in research.

  3. Discuss how and why particular research methods are used at the socio-cultural level of analysis.

  4. Discuss ethical considerations related to research studies at the socio-cultural level of analysis.

  5. Describe the role of situational and dispositional factors in explaining behaviour.

  6. Discuss two errors in attribution.

  7. Evaluate social identity theory.

  8. Explain the formation of stereotypes and their effect and behaviour

  9. Explain social learning theory.

  10. Discuss the use of compliance techniques.

  11. Evaluate research on conformity to group norms.

  12. Discuss factors influencing conformity.

  13. Define the terms “culture” and “cultural norms”

  14. Examine the role of two cultural dimensions on behaviour.

  15. Using one or more examples, explain “emic” and “etic” concepts.

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